
The story of myoil
Sharing the beauty of Moroccan tradition with the World.
Racha Gouareb
Founder of MyOil
Growing up in Morocco: A Journey Rooted in Heritage
Growing up in Morocco, my childhood was steeped in the traditions and rituals of my heritage. My grandfather owned lands rich with olive trees, and from an early age, I was surrounded by the abundance of organic and natural products from our family lands. This connection to the earth and its pure offerings became a cornerstone of my identity.
A Weekly Ritual: The Hammam Experience
One of my most cherished rituals was our weekly trip to the hammam, a timeless tradition shared by Moroccan women. It was more than just cleansing the body; it was a celebration of self-care, family, and community. The ritual began long before stepping into the hammam—with a “bain d'huile,” where we would coat our hair with a luxurious blend of olive oil, argan oil, and other nourishing oils. The mixture would soak into our hair for at least an hour, preparing us for a deeply refreshing and transformative experience ahead. These moments were deeply tied to my childhood traditions, a cherished time of connection and self-care.
The Inspiration Behind MyOil
When I moved to Europe for my studies, I found myself longing for the quality and purity of the oils I grew up with. The products I encountered felt lacking, and so I began bringing extra supplies from Morocco for personal use. This necessity sparked a deeper curiosity in me about the origins of these oils. My mother introduced me to a woman who crafted argan oil through a labor-intensive process, producing just enough for friends and family. Her dedication inspired me. I realized I wanted to create a bridge between this artisanal work and a wider audience while supporting the women at the heart of this tradition.
A Personal Journey of Transformation
During my pregnancy, I returned to the oils I knew and trusted, applying argan oil to my belly religiously. Morning, evening, and every time it crossed my mind, I would massage it in. To my surprise, I developed no stretch marks. Initially, I thought this might be genetic, but then I noticed something remarkable. While breastfeeding, my breasts stretched and returned to their normal size, and I saw stretch marks appear—a stark contrast to the results on my belly, where I had used the oil consistently. This realization renewed my belief in the product I had created.
The Mission of MyOil
MyOil is more than a product; it’s a story of courage, heritage, and the belief that failure is simply a stepping stone to success. It’s about empowering women—both those who produce the oils and those who use them. Through MyOil, I hope to bring a piece of my Moroccan roots to the world and help others experience the profound care and nourishment these products offer. This is my journey, and I am honored to share it with you. Now, it’s your turn to experience it and form your own opinion.
Signed with care - Racha Gouareb
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